On September 30, 2026, "Pokémon x Starbucks" collaboration merchandise went on sale at Starbucks in Japan, causing a flood of access to the online store. Chinese netizens are expressing a continuous stream of lamentations regarding their purchases.

For this collaboration, with the concept of "Connection Over The Coffee Adventures: An adventurous journey with Pokémon to explore unknown possibilities of coffee," in addition to the sale of "Pikachu Honey Cream Latte," collaboration merchandise designed with Pokémon also appeared. The lineup consists of a total of 41 items.

In the early morning of the 30th, when sales began, aspiring purchasers flooded the online store. By 6:00 AM, over 110,000 people were already in a waiting state, and it soon sold out. Furthermore, a series of situations occurred where even the product purchase page could not be accessed, causing significant congestion immediately after the launch.

Regarding this situation, Chinese netizens expressed shock, with comments such as, "I thought there wouldn't be that many buyers. Personally, I thought Snoopy was cuter, so I can't believe there's nothing left."

On the other hand, comments mentioning Pokémon's enduring popularity were also received, such as, "Pokémon's popularity is truly amazing after all. I can never get a reservation for the collaboration cafe either," and "Pokémon is, needless to say, the world's number one franchise. There's no way its purchasing power isn't strong."

Also, cries of anguish were heard regarding the large number of people waiting, with comments such as, "When I entered exactly at 6:00 AM, there were 120,000 people in line. After taking a nap and waking up, there were still 20,000 people waiting." "Waking up at 6:00 AM and lining up in a queue of 110,000 people for the Pokémon collaboration is pretty tough, isn't it..." "Give me a break already... I woke up at 6:05 AM and there were 120,000 people waiting. When I finally thought I got in, the starter Pokémon design insulated bottle I wanted was already sold out."

Furthermore, comments expressing disappointment were also continuous, such as, "When I woke up, everything was sold out. I've given up." "I lined up after 7:00 AM, and when I got in at 8:00 AM, there was nothing left." "The stickers, they really sold out instantly... The coffee pot is also gone. And since these were the only other things I wanted, this big queue is over for me now."

In addition, to the comment 'It seems some people were able to get restocked items. If you really want it, it might be good to check the sales page periodically when you have free time,' voices reporting, 'The insulated bottle I found when I woke up at 9:00 AM, I think it was probably a restocked item. But the Monster Ball tumbler was never restocked,' were also seen. (Translation/Editing / Iwata)

もうすぐ登場
Pokémon + STARBUCKS
コラボレーショングッズ

おでかけにぴったりなボトルやタンブラー
おうちでコーヒーを楽しめるグッズ☕
コラボレーションデザインのスターバックス カードやeGift

ポケモンたちと一緒に過ごせるグッズで、
コーヒータイムを彩ってみませんか？

9/30(水)… pic.twitter.com/45z70JjE9Y

— スターバックス コーヒー (@Starbucks_J) September 29, 2026