On the 25th, the first Thai store of China's tea drink chain 'HEYTEA' opened at 'CentralWorld,' a large commercial facility in Bangkok, the capital of Thailand. It launched a new type of tea drink, 'teaAir Tea Cloud,' ahead of the rest of the world, and also offers limited-edition products that incorporate Thai food culture.

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The store is HEYTEA's first 'LAB2.0' store, a new business format established overseas, and in addition to standard products, it has set up three specialized corners dealing with new tea beverages, baked goods, and gelato. Despite heavy rain on the opening day, customers started queuing from just after 5 AM, and the queue temporarily reached 300 meters. It also became a hot topic on Thai social media (SNS).

The Tourism Authority of Thailand posted a message on SNS welcoming the entry of 'HEYTEA,' a brand representing a new type of Chinese tea drink, and introduced it as a recommended spot for tourists to visit. Local media also reported on its unique product development, store design, and various collaboration projects, highlighting it as a brand garnering attention in the fields of fashion and trends.
The number of HEYTEA's overseas stores currently exceeds 120 and has significantly increased in the past year. (Provided by Xinhua News Agency)