On September 25, 2026, Korean media Hankyung Business reported that 'Hyundai Motor Group is expected to surpass Ford in the US automobile market and rank 3rd in sales volume in the 7-9th quarter of this year.'

According to US media, market research firm Cox Automotive estimated US sales of Hyundai Motor, Kia Motors, and Genesis for the 7-9th quarter at 511,421 units. Meanwhile, Ford is projected to sell 504,172 units, with Hyundai Motor Group expected to surpass it by approximately 7,000 units. Furthermore, Hyundai Motor Group's sales volume is predicted to increase by 6.5% year-on-year, while Ford's is expected to decrease by 7.1%.

If these predictions are confirmed, Hyundai Motor Group will surpass Ford in US quarterly sales for the first time. Against the backdrop of surging crude oil prices, the increased demand for hybrid cars with excellent fuel efficiency is analyzed to have influenced Hyundai Motor Group's sales growth.

Regarding this article, Korean net users posted numerous comments expressing joy, such as 'Congratulations,' 'This is happy news,' 'Hyundai, Kia, Genesis, fight!,' 'Ford is no longer an enemy,' and 'From now on, we must pursue Chinese cars.'

On the other hand, comments like 'It's a good company in the US, but a bad company in Korea. Please lower domestic sales prices more,' 'Service is excellent in the US. If they have that much money, why don't they give back to their own people?,' and 'Korea has followed in Japan's footsteps. They learned technology from Japan, and while the US kept Japan in check, they gradually took over markets that Japan dominated. However, just because they've grown a bit, they've become assertive towards the US. Eventually, China will replace Japan and Korea' were also seen. (Translation/Editing: Mae Ase)