According to data from China's National Bureau of Statistics, as of the end of 2025, the national population aged 60 and over reached 323.38 million, accounting for 23.0% of the total population. While aging attracts attention, products for the elderly are continuously increasing in the market. However, an official from China's State Administration for Market Regulation points out that the scale and level of supply still fall short of demand.

According to the administration, as of the end of April 2025, cumulative consumer goods nationwide totaled 218,604,000 items, of which products for the elderly numbered 216,000 items, and related enterprises remained at approximately 10,000. Furthermore, according to the report 'Status and Trends of Silver Consumption' released this year by the China National Committee on Aging, in fields such as functional foods, clothing, home renovations for the elderly, smart products, and anti-aging products, the proportion of demand significantly exceeds the actual proportion of consumption.

According to an official from Panasonic Holdings' China and Northeast Asia business, sales of oxygen concentrators have exploded in the past two years. Users are not limited to those suffering from breathing difficulties, but also include many elderly people who purchase them to improve their living environment and enhance their quality of life. In addition, smart beds that can flexibly adjust to sleep conditions and monitor health in real-time, electric wheelchairs, portable handrails, and massagers are also gaining popularity in the market.

According to L'Oréal's market research, 77% of consumers responded that they want to try new things even after becoming part of the 'silver' generation. L'Oréal China is strengthening precision diagnostics, topical skincare and haircare, beauty devices, oral nutritional supplements, and customized services, and accelerating research and development and innovation in the field of longevity science.

Traditionally in China, it was believed that the elderly prioritized savings and refrained from consumption. However, as highly educated and high-income individuals enter old age or their preparation period for it, this situation is changing. According to a related report from Shanghai, the 'new retirees' are becoming the main force of consumption, and quality-oriented consumption needs such as entertainment, travel, health and wellness, and convenient smart products are increasing. At the same time, consumption aimed at filial piety and consumption for retirement preparation are also expanding. (Provided by/CGTN Japanese)