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Chinese netizens raised suspicions of 'plagiarism' regarding an anime that the Chinese coffee chain, Luckin Coffee, collaborated with.
Chinese netizens raised suspicions of 'plagiarism' regarding an anime that the Chinese coffee chain, Ruixing Kafei (Luckin Coffee), collaborated with to coincide with the Qixi Festival on the 7th day of the 7th month of the lunar calendar (August 19, 2026). The title of this work is 'Wang Huanjun and Zhang Binzhi'. According to a post on the Chinese social media platform Weibo, the work is an anime depicting the daily lives of a couple, produced by a short video blogger. One entertainment blogger relayed comments suggesting that 'the drawing style is like a patchwork of Japan's 'Kimi ni Todoke' and 'Mob Psycho 100'. It might even be referencing Tatsuki Fujimoto's 'Look Back'.' Additionally, reactions like 'Chinese cars and cityscapes don't look like this' were also reported. While comments such as 'It's a typical Japanese cityscape, isn't it?' and 'The male character evokes 'Mob Psycho 100'' were made in response to these posts, other voices also commented, 'It's not plagiarism, is it? I don't think they're that similar,' and 'I think this is an homage, not plagiarism.' (Translation/Editing: Noya)