On China's SNS Weibo, on the 11th, the topic that Biangbiang noodles are being called "the second Malatang" in Japan rose to the top of the trends.

TV Asahi reported that the popularity of "Biangbiang noodles," a specialty of Shaanxi Province, China, characterized by their wide, belt-like shape and chewy texture, is increasing, and they are also being called "the second Malatang." According to major gourmet websites, the number of searches for Biangbiang noodles has grown 2.2 times over the past year. It was also reported that the background of its popularity is "spiciness," and amid the "Gachi Chuka" (authentic Chinese food) boom, Biangbiang noodles are attracting attention as a spicy noodle dish, with overwhelmingly many female customers.

When an account that posts Japan-related information on Weibo introduced the content of TV Asahi's broadcast, comments from Chinese Weibo users included: "They've been popular in Japan for quite a while, haven't they? I saw them when I went to Japan before," and "Perhaps Malaxiangguo, Lengguochuanchuan, Tietuodun, and Tongguoshuanrou are the next breakout candidates." (Translated and edited by Yanagawa)