Chinese actor Cheng Yi (成毅) recently trended on social media following information leaked by industry insiders.

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According to that information, Cheng Yi has become highly sought after by investors, and his commercial value is considered to have "no upper limit." He is also said to have complete autonomy in choosing his projects.

Normally, when launching a video project, various factors such as the cast's popularity, market value, content of the work, and production team need to be comprehensively evaluated. However, regarding Cheng Yi, it is said that if his participation is confirmed, his ability to lead his starring works to success and attract sponsors is so highly regarded that streaming platforms and investors immediately approve projects.

In terms of attracting sponsors, it is said that advertising slots for Cheng Yi's starring works are originally traded at prices above the market average. His starring drama "Chang'an Twenty-Four Schemes" reportedly had a total of 73 brands placing advertisements, with in-drama ads alone accounting for 42 brands, demonstrating an extremely high commercial conversion rate.

For his new starring drama "Hunting Lies," even though it is still being filmed, advertising slots have already sold out to major brands, and it is reported that there is fierce competition among investors to participate in the project.

His achievements as a brand ambassador are also noteworthy. When Cheng Yi became the ambassador for the natural plant-derived brand "綻家 (LYCOCELLE)," it sold 41.4 million yuan (approximately 970 million yen) in just 24 hours. Furthermore, since his appointment as ambassador for the jewelry brand "Lukfook Jewellery" in April 2025, cumulative sales are said to have reached approximately 1.9 billion yuan (approximately 44.6 billion yen), demonstrating the high purchasing power of his fans in sales figures.

His drawing power is also remarkable at music events where he appears. At the "88VIP Super Cool Music Festival" held on August 8, he performed as the headliner, and the seats of Kunshan Olympic Stadium, which can accommodate about 50,000 people, were filled with Cheng Yi's fans. He showed such overwhelming popularity that William Chan (陳偉霆) commented, "I was surprised. I thought I had come to Cheng Yi's solo concert."

Cheng Yi demonstrates overwhelming drawing power and purchasing power across various fields, from dramas and advertisements to live events. The industry is increasingly paying attention to how much his market value will continue to grow in the future.