On August 6, 2026, Chinese media outlet Guancha.cn reported on the local evaluation of BYD, the Chinese auto giant's electric mini-vehicle (mini-EV) "RACCO" launched in the Japanese market, and the challenges for its widespread adoption.

The article introduced that BYD launched sales of "RACCO," which was developed to meet Japanese mini-vehicle standards, with vehicle prices ranging from 2,145,000 to 2,497,000 yen, and two models available with cruising ranges of 210 km and 320 km. It reported that this is not a niche model, but rather one that has entered the market for super-height wagons with dual electric sliding doors, the most fiercely competitive segment where models such as Honda's "N-BOX," Daihatsu's "Tanto," and Nissan's "Roox" compete intensely.

Furthermore, it pointed out that "RACCO" has received high praise from Japanese media and test-driving users for its driving performance and features. It introduced that journalists from the automotive specialty magazine "Gekkan Jikayosha" and TV Tokyo lauded its exceptional driving stability due to its low center of gravity, excellent quietness, telescopic steering adjustment function, and seat quality.

In addition, it is also praised for supporting 6 kW regular charging, which surpasses other manufacturers' models, and it was reported that test-driving users have expressed admiration, saying things like, "It feels like driving a 3 to 4 million yen car."

On the other hand, the article mentioned concerns about the slightly slower re-acceleration at high speeds and the impact on maneuverability, due to the vehicle's weight, which is characteristic of EVs equipped with large batteries. It also touched upon a comment from an automotive magazine critic who, while highly praising the interior and features, pointed out some roughness in the finish of details such as the fitting of the sliding door and back door panels.

Furthermore, while critical reactions against "Made in China" are also seen on social media, etc., it introduced that "RACCO" has already secured over 700 initial orders since its launch. It also reported that there are voices welcoming the entry of a strong competitor, saying it will revitalize the entire Japanese mini-EV market.

The article concluded that for its full-scale widespread adoption in the future, challenges other than product strength remain, including the scarcity of dealerships and service networks, low brand recognition, and whether it can resolve long-term operational issues such as resale value and cruising range in winter will be the key to its future success. (Edited and translated by Kawajiri)