On August 3, 2026, the Hong Kong Tourism Board launched a location tour project on social media, themed after the crime drama "Lie Hunting," starring actor Cheng Yi (成毅). Based on the concept of "Clue Collection Mode," which mimics the investigative process in the drama, it introduces a "pilgrimage" route tracing the footsteps of the protagonist, "Lin Sir," played by Cheng Yi.

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Locations such as the former Yau Ma Tei Police Station and the Hong Kong Museum of Medical Sciences, which became major filming locations for the drama, have transformed into new "holy sites" for fans. In particular, the immersive exhibition held at the former Yau Ma Tei Police Station and photo filters that recreate a retro Hong Kong atmosphere are gaining popularity.

Hong Kong media also reported in July that many fans visited the area to see Cheng Yi, who was in Hong Kong for the filming of "Lie Hunting." Day after day, the filming locations were packed with fans, boosting local tourism demand. The number of views for related topics reportedly reached nearly 700 million.

Fans visited various locations along with the film crew's movements, generating active consumption in the area. In the vicinity of the filming locations, items at fruit stalls sold out, and original merchandise sold at the former Yau Ma Tei Police Station's souvenir shop also sold out. Furthermore, the occupancy rate of nearby hotels increased by about 40%, and the turnover rate of cha chaan teng (Hong Kong-style cafes) doubled, among other effects, creating significant economic benefits. Consequently, Hong Kong media praised Cheng Yi as "walking GDP."

"Lie Hunting" is a Hong Kong noir crime drama produced by Youku (YOUKU), a major video streaming platform. It has already received the "Most Anticipated Work of 2026 Award" at the "6th New Era International TV Festival – Rainbow Jadeite Award" (an international award for Chinese-language TV dramas jointly organized by major media in Hong Kong and Macao).

Former Yau Ma Tei Police Station
Against the backdrop of high expectations for the work and the lead actor's strong ability to attract visitors, the initiative of "video content x tourism promotion" was realized even before its release. It is attracting attention as a good example of how high-quality video works and urban tourism can create synergistic effects.