Chinese media outlet Daily Economic News reported on the 28th that Louis Vuitton (LV) has for the first time commented on its lawsuit with a Chinese company over trademark infringement.

At the H1 2026 earnings call held by the LVMH (Moët Hennessy Louis Vuitton) Group on the 28th, regarding the sluggish performance of its China business, the group was asked, 'Is the trademark infringement lawsuit with Chinese beverage chain Moli Naibai having an impact?'

In response, the company's Chief Financial Officer (CFO), Cécile Cabanis, explained, 'Intellectual property is our most important asset, and protecting our brand is our top priority. We are continuously addressing trademark infringement not only in China but in countries worldwide.' On the other hand, she stated, 'As this lawsuit is currently ongoing, we will refrain from making any further comments.'

Regarding Moli Naibai, a court in Suzhou, Jiangsu Province, ruled in June in the first instance that it had infringed on LV's four-leaf floral pattern trademark, ordering approximately 10.3 million yuan (approximately 250 million yen) in compensation and a halt to the use of the infringing trademark. In response, Moli Naibai has announced its intention to appeal the ruling.

Furthermore, the LVMH Group has also filed a series of lawsuits against the China National Intellectual Property Administration, a daily necessities store in Ningbo, Zhejiang Province, and others, leading to criticism in China that 'intellectual property protection has gone too far.' (Translation/Editing by Kitada)