Radio France Internationale (RFI)'s Chinese edition reported on the 16th that Asian supermarkets from Japan, China, and Korea are rapidly growing in Paris, France.

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The article, citing a report by the French newspaper Les Echos, reported, 'In the past, to purchase Asian food, one had to visit areas such as Paris's 13th arrondissement, the Belleville district, or around Rue Sainte-Anne. However, this situation is now rapidly changing.' Asian supermarkets are currently successively expanding their stores to other arrondissements of Paris, meeting the increasing demand for Asian food and Asian-related products among French consumers.

According to the article, this summer, 'Tang Frères,' a major Asian supermarket chain, plans to open a new store with a sales floor area of approximately 1000 square meters in Herblay-sur-Seine, Val-d'Oise department, northwest of Paris. According to a survey by commercial real estate consulting firm Newmark, significant changes are occurring in the French food retail market, and among these, Asian supermarkets are one of the fastest-growing formats.

According to a representative from the company, Asian supermarkets continue to expand into western and northern Paris, and further into the suburbs, and while their customer base was once primarily Asian residents, they are now attracting many French consumers as well. According to marketing research firm Circana, the size of France's Asian food market has almost doubled in the past 10 years.

Chinese Supermarkets in Paris
Currently, the main suppliers of Asian products circulating in the French market are China and Japan. According to Newmark's survey, among the Asian brands operating in France, Chinese and Japanese brands account for 72%, covering a wide range of fields such as food, clothing, leather products, and automobiles. Furthermore, Korean brands are also rapidly gaining attention, with the global popularity of K-POP, Korean dramas, and beauty-related products like cosmetics boosting their momentum.

In Paris's Asian supermarket market, the largest player, 'Tang Frères,' operates 9 supermarkets and 9 delicatessen stores in Paris and its surrounding areas. The company is also an Asian food import wholesaler, not only supplying products to independent Asian supermarkets, Asian restaurants, and catering companies but also providing Asian products to major French retailers such as Franprix and Auchan.

The article pointed out, 'This signifies that Asian products are gradually penetrating France's mainstream retail channels.' It reported, 'Given that the influence of Asian culture continues to expand and consumer interest in Asian-related products is growing, the Asian food retail industry will continue its strong growth in the future.' (Translation/Editing by Kitada)