According to Chinese media Kuai Keji, in March this year, regarding a post from Logitech G's official Douyin (Douyin) flagship store, operated by Logitech, a Swiss-headquartered computer peripheral manufacturer, that drew criticism for 'likening Chinese consumers to dogs,' it has come to light that Shanghai authorities recently deemed the post illegal and imposed administrative penalties on the store's operator.

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When the store posted a product promotional video, the accompanying text, 'If we lower prices, you guys will flock to it like dogs,' sparked a torrent of criticism and escalated into a boycott. Logitech's Chinese subsidiary explained regarding the problematic post that it was 'posted independently by an employee of Shanghai Baishide Electronics, which is responsible for selling Logitech products on Douyin, without authorization and circumventing Logitech China's review process.' They expressed, 'We feel sincere surprise and pain regarding the posting of extremely inappropriate content. We fully understand and deeply empathize with everyone's disappointment and anger, and we sincerely apologize to all users here.' They also stated that they would 'review the management system and resolutely prevent recurrence.'

According to Kuai Keji, on June 29, the Shanghai Jing'an District Market Supervision Administration stated that the problematic post violated Article 9, Item (7) of the 'Advertising Law of the People's Republic of China,' disrupted social public order, and went against good social customs. It ordered Shanghai Baishide Electronics to immediately cease publication of the illegal content and imposed a fine of 200,000 yuan (approximately 4.8 million yen). This information was published on the corporate information app 'Qichacha.'