In South Korea, calls for the revitalization of the football world intensified after the national football team was eliminated in the group stage of the World Cup. On the 3rd, the South Korean government announced the establishment of a new organization to promote football reform. This was reported by the Chinese media outlet, The Paper.

The new organization is named the "K Football Innovation Committee" and will be co-chaired by Mr. Park Ji-sung, a star player who also served as captain of the South Korean national team, and Choi Hwi-young, Minister of Culture, Sports and Tourism of the South Korean government. The committee will discuss how to enhance the competitiveness of South Korean football, including areas such as management systems, youth development, and technological innovation.

According to the South Korean Ministry of Culture, Sports and Tourism, Minister Choi recently held a series of meetings with football experts and officials to discuss the development of South Korean football. Minister Choi had previously announced the start of an investigation into the operational status of the Korea Football Association.

The Korea Football Association reappointed Mr. Hong Myung-bo as the head coach of the South Korean national team in 2024. However, since then, the police have received a total of 8 reports alleging "impropriety" in the process by which Korea Football Association President Chung Mong-gyu and other executives appointed Mr. Hong as coach, with suspicions of illegal acts such as abuse of authority. On July 1, the Seoul Police began an investigation into whether illegal acts occurred during this appointment process.

Mr. Hong announced his resignation as coach in Mexico after the national team's elimination and returned to South Korea with some players in the early morning of June 30. Mr. Hong faced protests and questions from supporters and departed for the United States on the 2nd. He is reportedly planning to stay in Los Angeles for a certain period. In an interview, Mr. Hong stated that external rumors about internal team conflicts were not true, but that he definitely had "something he wanted to say" and that "the time will come to tell the whole story."