Chinese media outlet Guancha.cn published an article on the 1st titled "Japanese citizens queue up to buy Chinese cameras."

【その他の写真】

The article reported on an event for Insta360's first gimbal camera, "Insta360 Luna Ultra," held over two days, June 13 (Saturday) and 14 (Sunday), at "En STUDIO" on the 3rd floor of MIYASHITA PARK in Shibuya. The event was held from 3 PM to 7 PM on the 13th, and from 11 AM to 7 PM on the 14th. At the venue, attendees could experience the "Insta360 Luna Ultra," participate in a limited-quantity pre-sale, and enter a lottery to win an "Insta360 Luna Ultra."

The article reported, "For the event on the 13th, some people started queuing from 6 AM, waiting for 9 hours. The 450 admission tickets prepared were gone in 30 minutes." It also stated, "Hundreds of Japanese citizens formed long queues, and it was extremely popular. The lines stretched through the streets of Shibuya, and some people even rushed from Yokohama and Osaka."

Luna Ultra
On China's SNS Weibo, "Japanese citizens queue up to buy Chinese cameras" became a trending topic. Netizens commented, "Times have changed. So quickly," "A reversal of fortunes," "Back then, when I visited Japan, I bought a Canon digital camera," "Japan was supposed to be strong in cameras, right?" and "Before, Chinese people acted as agents to buy Japanese home appliances, but now Japanese people are queuing up to buy Chinese brand cameras. This reversal is truly exhilarating."

Additionally, comments such as "Japanese people have good taste," "They've probably never seen such an excellent product like Luna before," "Chinese products are completely different now compared to before," and "Good products will always lead to fierce competition anywhere" were also received.

Insta360 (Chinese name: 影石創新) is a camera manufacturer headquartered in Shenzhen, China. It develops 360-degree cameras and action cameras and boasts a world-leading share in the 360-degree camera market. (Translation/Editing by Kitada)