Chinese media outlet Caiwen reported on the 15th regarding the ongoing intense battles of the FIFA World Cup North America tournament, conveying a prediction that 'if Japan advances to the quarterfinals, the economic effect will exceed 40 billion JPY.'

Japan, ranked 18th in the FIFA World Rankings, drew 2-2 with the Netherlands, ranked 8th, in their first match, and will face Tunisia next on the 21st, Japan time.

The article stated that reaching the quarterfinals would be a new record for Japan, and then reported that 'Toshihiro Nagahama, Chief Economist at Dai-ichi Life Research Institute Inc., indicated his view that if Japan advances to the quarterfinals or further, the economic ripple effect would reach 42.9 billion JPY.'

He also pointed out that 'amidst rising prices, people tend to concentrate their spending on what they need rather than buying everything,' and stated that since many match broadcasts take place from night to early morning, 'small snack items' eaten while watching at home are expected to sell well. (Translation/Editing: Noya)