Chinese actress Zhao Lusi (趙露思) has secured 14 new advertising contracts in the first half of this year alone, and her appointment as an ambassador for high-end brands is reportedly imminent.

On the 6th, Zhao Lusi announced an advertising contract with a Chinese underwear brand. This marks her 14th contract secured since the beginning of this year. Furthermore, it is expected that ambassador contracts with Chanel and Valentino will also be announced soon, and attention is focused on her movements.

Currently, Chinese celebrities with ambassador contracts with Chanel include singer and actor Wang Yibo (王一博) and female singer Shan Yichun (単依純). Zhao Lusi is expected to be appointed for the fragrance division, and if realized, it would be the first such appointment for a Chinese actress.

Meanwhile, at Valentino, actress Yang Zi (楊紫) currently serves as Global Ambassador, and Song Zu'er (宋祖児) serves as the ambassador for the prêt-à-porter line. Zhao Lusi is also reported to be appointed as an ambassador for the prêt-à-porter line.

At the end of 2024, Zhao Lusi fell ill during a drama shoot and consequently suspended all activities. Although she resumed activities after a short period of recuperation, a conflict with her then-management agency came to light. She announced a contract with a new management company, marking a major turning point in her entertainment career.

Subsequently, the hit of her starring drama "My Perfect Marriage" (original title: 許我耀眼) also provided a tailwind, and advertising and brand deals surged. It is also reported that filming for a new drama, which will mark her return as an actress, will start this summer, showing steady progress towards a full comeback. (Mathilda)