On the 7th, Chinese self-media Xiaoyi Ping Keji released an article mentioning that 7 out of 10 cars sold by Toyota Motor Corporation in China were 'electrified vehicles,' including hybrid electric vehicles (HEVs), stating that the era of pure internal combustion engine vehicles has completely ended.

The article first cited reports from Japanese media, introducing that Toyota's new car sales in the Chinese market in May were 102,300 units, a 31.7% decrease compared to the same month last year. This marked the fourth consecutive month of year-on-year decline, with the rate of decrease expanding from 25.4% in April, while the proportion of electrified vehicles in new car sales increased to approximately 70%.

Furthermore, while there are claims that only Chinese brand electrified vehicles sell in the Chinese market, the article stated that Toyota's figure of approximately 70% proves that electrified vehicles are dominating the market and the market share of internal combustion engine vehicles is rapidly shrinking.

Regarding electrified vehicles, the article stated that 'they overwhelmingly surpass pure internal combustion engine vehicles not only in terms of monetary savings but also in terms of intelligence and driving comfort.'

Regarding Toyota, the article stated that 'it is still one of the most profitable automakers in the world. Its global sales in fiscal year 2025 are projected to exceed 10 million units, and it still maintains a strong brand presence in markets such as North America, the Middle East, and Southeast Asia.' It then added, 'However, one thing is certain: the competitive environment in the global automotive industry has changed significantly. The era when manufacturers could easily make profits is over, and now it can be called a golden age for consumers.' (Translation/Editing: Yanagawa)