As China's vertical short dramas (weiduanju) gain popularity, the National Radio and Television Administration announced on the 3rd that it would conduct a special crackdown for two months, starting from June 1.

While the industry shows signs of excitement, with events like the 'International Short Drama Golden Light Award' ceremony held in Macao on the 2nd, this crackdown will focus on rectifying the vulgarization of short dramas. An intensive crackdown will be conducted on eight items, including 'inappropriate content for minors,' 'display of luxury and money worship,' 'vulgar titles,' 'distorted views on love and marriage,' 'provocative sexual expressions akin to soft porn,' and 'copyright infringement and piracy.'

The short drama market has expanded rapidly in recent years, and the movement to introduce AI technology into production is also drawing attention. According to Chinese media, the number of users of related services is already approaching 700 million. Short drama storylines have attracted viewers with classic themes such as feuds within wealthy families, the romance of an arrogant CEO, and the reversal of fortune for a swapped rich heiress. However, excessively exaggerated plot developments, issues concerning values, and even plagiarism accusations have often been subject to criticism.

Regarding the elements the authorities have deemed problematic, Chinese netizens have voiced opinions such as, 'These are all things everyone likes,' and 'If the arrogant CEOs and celebrities disappear, there's no point in watching.' Furthermore, concerns are being raised that 'more than half of short dramas will disappear.' Some netizens also point out that copyright infringement is the most serious problem, more so than content, and this topic is rapidly spreading on social media. (Mathilda)