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On the 3rd, French RFI reported that regulations on Chinese cross-border e-commerce are strengthening across Europe, with French authorities imposing a fine on China's low-cost e-commerce platform SHEIN. Pictured is SHEIN.
On June 3, 2026, the Chinese-language website of French international broadcaster RFI (Radio France Internationale) reported that regulations on Chinese cross-border e-commerce are strengthening across Europe, with French authorities imposing a fine on China's low-cost e-commerce (electronic commerce) platform SHEIN. The article reported that France's Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) imposed a new fine totaling 22 million euros (approximately 4.1 billion yen) on SHEIN for violating consumer protection regulations, and that the cumulative amount of fines received by the company in France has exceeded 210 million euros (approximately 39 billion yen). Furthermore, the authorities pointed out that SHEIN did not sufficiently guarantee the '14-day right of return without reason' and lacked traceability information such as the processing location of clothing. They also determined that the company failed to warn about the large amounts of microplastics released when washing clothes made from polyester fibers. Additionally, the authorities also mentioned the determination that important details such as unit price, delivery deadline, and seller information were missing from order confirmation notifications, and that the specification preventing information from being viewed after a user account is deleted does not comply with legal regulations. On the other hand, SHEIN countered that the regulatory authorities confused its own return policy and that the lack of environmental information was a technical glitch. It also criticized the current disposition as discriminatory and stated its intention to appeal through legal means. Furthermore, it was mentioned that French Minister Delegate for Trade, Serge Papin, commented that SHEIN has not fulfilled compliance obligations equivalent to those of European companies, leading to unfair competition. Environmental groups also criticized the waste of resources caused by the company's business model. The article pointed out that the sanctions against SHEIN are not an isolated issue. It reported that Chinese e-commerce companies as a whole are under strict surveillance in the European market, with Temu, for example, being fined 200 million euros (approximately 37 billion yen) by the EU for selling dangerous toys. Furthermore, citing data that 97% of small packages flowing into the European market in 2025 originated from China, the article reported that the French government announced a policy to collect a management fee of 2 euros (approximately 370 yen) per small package. The European Union is also planning an additional tariff of 3 euros (approximately 560 yen) per item, indicating a strengthening stance to curb the massive influx of ultra-low-priced goods.