The market size of China's massage and foot reflexology industry will reach 700 billion yuan (approx. 16.4938 trillion yen) in 2025, significantly surpassing the 374.9 billion yuan (8.8336 trillion yen) of the new tea beverage market and 51.8 billion yuan (1.2205 trillion yen) of the film market in the same year. This growth trend is further strengthening, and iResearch predicts that China's massage and foot reflexology market size will exceed 730 billion yuan (17.2007 trillion yen) in 2026, with the number of users approaching 250 million. This means that approximately one in five Chinese people will experience massage and foot reflexology.

Currently, massage and foot reflexology are no longer old and outdated health practices, but are transforming into a stress-relief method that young people are passionate about. According to data from the major massage and foot reflexology chain "Huaxia Liangzi," young people aged 20-30 constitute the largest customer base, and those born in the 2000s are also joining the "foot reflexology army." iResearch data also shows that the main demographic in the massage and foot reflexology market in 2025 will be those born in the 1990s, accounting for 38.7%, with those born in the 2000s making up 14.8%.

At the same time, the foot reflexology industry is rapidly diversifying according to price ranges, spreading simultaneously across a wide range from low-price to luxury options.

The leader in the low-price segment, "Zheng Yuanyuan Foot Therapy," is called the "MIXUE of the foot care industry," offering foot care and foot reflexology massages from 49 yuan (approx. 1,155 yen), and its chain store count has already reached 9,418. The major chain in the mid-to-high price range, "Huaxia Liangzi," has over 400 stores nationwide, offering a basic course for 169 yuan (approx. 3,982 yen) and a full-body massage for 549 yuan (approx. 12,935 yen). Its business has already expanded to overseas markets such as Germany, the U.S., and Canada, with cumulative users exceeding 300 million to date, 50 million annually, and 130,000 daily users. Furthermore, at popular high-end establishments like "Qushuilanting" and "Youma Kongjian," the per-person cost exceeds 1,000 yuan (approx. 23,562 yen), which is expensive, but they attract many influencers and white-collar workers, becoming new favorite spots for young people, combining relaxation, healthcare, socializing, and photogenic sightseeing. (Source/CGTN Japanese)