On July 29, 2026, the Taiwanese edition of the American men's fashion magazine "GQ" published an interview titled "What is the greatness of 'Demon Slayer: Kimetsu no Yaiba'? A Taiwanese Visual Designer Discusses the Anime's Appeal." The interview was with Mr. Zǐmiàn, the founder and visual designer of the Taiwanese design company Wu Yi Lei Ju Visual Integration Co., Ltd., who is also known as an anime fan.

According to the article, Mr. Zǐmiàn first stated, "Whether it's a person or an object, when you don't know what's inside, the 'package' becomes the first gateway. There are restaurants you want to enter because their storefronts are appealing, and products you instinctively pick up because you're drawn to their packaging. The title logo in a visual work is similar; it's a crucial element that makes you imagine the work's world and story."

So, what is required for an excellent title logo? Mr. Zǐmiàn replied, "I emphasize 'readability.' Not just something you gaze at, but something that can be read naturally. And, above all, it's crucial that the characters themselves tell a story and are linked to the work's content. What comes next is beauty. Since beauty is subjective, I believe design responsibility cannot be fulfilled by beauty alone."

However, from a designer's perspective, he stated that there are areas for improvement in the "Demon Slayer: Kimetsu no Yaiba" title logo, explaining that when looking at text, he emphasizes negative space. He pointed out that the strokes of the character "滅" (metu) are thin, which could make it appear crushed on small merchandise. He also expressed concern about the size balance between "滅" and "刃" (yaiba), the mixture of multiple typefaces, and the spatial processing of the character "鬼" (oni).

On the other hand, as an anime fan, he holds a different view, arguing, "The original author's job is to create the story, not logo design. Therefore, even if the design is a bit rough, it has value if it's by the original author themselves. As a fan, originality is what matters most."

Mr. Zǐmiàn stated that these perspectives stem from a deep love for design and anime. Regarding the work itself, he praised it, saying, "The pacing is good with no unnecessary dragging. The bold screen composition is also captivating. The power that feels static in a manga panel is conveyed in the anime through speed and the strength of a sword swing."

He also revealed that he always watches the end credits of a work, explaining, "The staff roll is filled with 'treasures' that allow you to learn about the production process, such as the names of the production staff, including art settings, and concept art." He added, "I have deep respect for the creators because it shows that the current completed form was reached after countless revisions."

When asked about recommended works other than "Demon Slayer: Kimetsu no Yaiba," Mr. Zǐmiàn named "Chi. - About the Movement of the Earth," stating, "It's a work that delves into the question of 'why' humanity is great. Behind that answer lie countless sacrifices, trial and error, and lives. It also has many passionate monologues, a wealth of knowledge, and is profound enough to be read as a literary work. It's a work that has greatly influenced my own values and entrepreneurship."

He also described "HUNTER×HUNTER" as "a work you can fall in love with again and again," stating that he has been following Mr. Yoshihiro Togashi's works since the "Yu Yu Hakusho" era. He praised Togashi, saying, "Although the artwork, which sometimes resembles rough sketches, can be controversial, the composition of each panel is consistently excellent, making him an artist who can turn even flaws into charm."

Mr. Zǐmiàn also spoke about himself. Initially, he studied business administration and programming and had no connection to design. However, an experience during his military service, where he was assigned to an art and craft unit after drawing during his service, became a turning point. He then seriously studied design and founded his current company. He also said that influenced by "ONE PIECE," "Everyone at the company calls me 'Captain.' It sounds like a real chuunibyou thing, but seeing my comrades grow is far more rewarding than just growing myself."

When asked about his company's culture, Mr. Zǐmiàn reportedly replied "Love" without hesitation. The article commented, "Although it's a common word, the simplest values are often the hardest to put into practice." It concluded by quoting a line from "Demon Slayer: Kimetsu no Yaiba" - "What you do for others eventually comes full circle and benefits yourself" - to introduce the values Mr. Zǐmiàn cherishes. (Translation and editing/Iwata)