7 consecutive quarters of declining revenue, why did Nike stop selling well in China? - Chinese media
This article was automatically translated from Japanese by AI. The original Japanese version is the authoritative source.
Record China 2026/6/8 08:00
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On the 3rd, Chinese media outlet Urban Express reported that Nike fell into 7 consecutive quarters of declining revenue in the Chinese market, and its traditional successful model could not adapt to changes in consumer needs, thus facing a structural crisis.
On the 3rd, Chinese media outlet Urban Express reported that Nike fell into 7 consecutive quarters of declining revenue in the Chinese market, and its traditional successful model could not adapt to changes in consumer needs, thus facing a structural crisis.
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