Public opinion has significantly reversed within just a few days regarding a financial dispute between a billionaire crypto asset founder and actress Jing Tian (Jing Tian), which began at the end of August.

【その他の写真】

It was on the 27th that the founder of crypto asset TRON sued Jing Tian, demanding the return of over 30 million yuan (approximately 710 million yen) in betrothal gifts. Initially, public opinion was divided, but on the same day, the founder posted a long text titled "My Lover, Jing Tian (我的女友景甜)" on SNS X (formerly Twitter), revealing details about their private interactions, which significantly turned the tide.

Following the post, a barrage of criticism from many netizens stated that he "crossed a line in public discourse." Prominent influencers also voiced that it was inappropriate. As backlash against the exposure of private life spread, public opinion gradually leaned towards Jing Tian. Her SNS followers also increased by 200,000 in a short period, and interest shifted from "financial dispute" to "expectations for her works."

Amidst this trend, on the 31st, CCTV-6 (China Central Television Movie Channel) re-broadcast Jing Tian's 2012 film "Xin Ma Ma Zai Ai Wo Yi Ci" (English title: Tears in Heaven). Youku also ranked the drama "Ban Yao De Si Teng (Su Tong) Princess ~Love Guided by Destiny~," which was released in 2021, as the number one recommended drama.

Furthermore, a tailwind is also blowing for "Long Gu Fen Xiang," which is awaiting release. Although there were initially concerns about its release being postponed, in recent days, the number of viewing reservations on video streaming platforms has been rapidly increasing. It is said that even among general viewers who previously had little interest in fantasy works, there is a growing movement of concern regarding its release date.

Industry insiders point out that the background to this shift in public opinion is a backlash against "the act of exposing private life to attract attention and try to damage the other party's entertainment career." As a result, "Long Gu Fen Xiang," which is awaiting release, garnered unexpected attention, seemingly bringing about unforeseen promotional effects. (Translation/Editing by RR)