On the 8th, Chinese media Global Times introduced an article from South Korea's Chosun Ilbo reporting on the rising reputation of Chinese wine.

According to the article, the high quality of Chinese wine was one of the highlights at "Vinexpo Asia," a wine and spirits exhibition recently held in Hong Kong. Chinese wine was once considered to have "development potential," but Rodolphe Lameyse, CEO of Vinexposium Group, a French wine exhibition organizer, evaluated that "the level of Chinese wine has already reached maturity." This is the first time Chinese wine has been described as "already mature" as it expands into the global market.

The article also stated that "the presence of Chinese wine on the international stage continues to grow," and introduced its numerous awards in international competitions. At a competition specifically for Chinese wines, one sommelier commented, "Compared to 20 years ago, it is no exaggeration to say that Chinese wine has 'completely transformed'." In a blind tasting held at the Vinexpo Asia venue, some Chinese wines reportedly received high praise even when compared to French Bordeaux wines.

The article noted that "the entry of Chinese wine into the luxury market is not an overnight achievement," and reported that large-scale investments, the invitation of experts from overseas, and improvements in viticulture techniques have been made over the past 20 years.

Among these, the eastern foothills of Helan Mountain in the Ningxia Hui Autonomous Region have become the center of the Chinese wine industry, and large-scale grape cultivation is also underway in the Xinjiang Uyghur Autonomous Region, taking advantage of its vast land and dry climate. Meanwhile, Shandong Province is known as the birthplace of the Chinese wine industry, and Hebei Province is developing vigorously, backed by its strength of being close to the capital region market. Wines produced in the highlands of Yunnan Province are said to be attracting attention for their unique texture.

The article stated that "as the production systems in key regions have been established, the competitiveness of Chinese wine in the international market has also become recognized," and pointed out that Chinese wine is gradually shifting to a stage where it competes on brand power and stories that lie beyond continuous quality improvement. (Translation/Editing by Noyama)